Humans and CGI blurring the line of reality

2016 AICP Sponsor Reel – Dir Cut from Method Studios on Vimeo.

Watching a movie and knowing what was computer generated and what was not used to be easy. Over the last few years this line has become very blurred. Enter this years sponsor reel for the Association of Independent Commercial Producers annual award show. Created by New York based studio Studio, Method Design, the video pushes what is possible with motion capture and clever special FX. Check out the video.

ec59eae9c0bd00eaIt is amazing what a combination of motion Capture, procedural animation and dynamic simulations can achieve. Not to mention the talented dancers who provided the basis for this video. Check out the behind the scenes image below.


Did you think the background in the video was real and only the dancers were CG? It really is hard to know what was made in a computer and what was actually filmed.

What appears to be a comfy fur rug is actually a digital texture that can be applied over a computer rendered humanoid skeleton. It moves and flows like the real thing. Now if only the could create a rug that looked that comfy in real life.

Method Design


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