Mirrorless Medium Format is here, and IT. IS. BEAUTIFUL.

People say real photography is dead because of smartphones having better and better cameras. Everyone has a brilliant camera in their pocket now all the time. But how brilliant are they really? Hasselblads new X1D would argue that phone cameras are shockingly awful but of course it is bringing it’s medium format digital 50megapixel CMOS sensor with 14 stops of DR and ISO up to 25600 to the table. And without a mirror! This has allowed the dudes at Hasselblad to create a camera with a new form factor not seen in the medium format world before. The new weather sealed body is SMALL and features striking industrial design with beautiful chamfers and lines, and meticulously positioned dials.

Pegged as the Medium Format camera for the ‘Everyman’ the X1D is prices from $9000 to just over 11K we don’t quite think this classifies as everyman pricing but remember that this is medium format we are talking about!

Now we are just imagining the day somewhere down the line when smartphones have medium format sensors 😀

Anyways nice one Hasselblad, we love your new camera.

Humans and CGI blurring the line of reality

2016 AICP Sponsor Reel – Dir Cut from Method Studios on Vimeo.

Watching a movie and knowing what was computer generated and what was not used to be easy. Over the last few years this line has become very blurred. Enter this years sponsor reel for the Association of Independent Commercial Producers annual award show. Created by New York based studio Studio, Method Design, the video pushes what is possible with motion capture and clever special FX. Check out the video.

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