Breaking the 4th dimension of VR to bring Ireland to you

This clever ad was created by Georgia based Creative Agency, Leavingstone, to promote a new Irish craft beer called “Old Irish”. The unsuspecting public were asked to don a set of VR goggles in the middle of a square in Tbilisi. What happened next is too good to miss. Enjoy.

Humans and CGI blurring the line of reality

2016 AICP Sponsor Reel – Dir Cut from Method Studios on Vimeo.

Watching a movie and knowing what was computer generated and what was not used to be easy. Over the last few years this line has become very blurred. Enter this years sponsor reel for the Association of Independent Commercial Producers annual award show. Created by New York based studio Studio, Method Design, the video pushes what is possible with motion capture and clever special FX. Check out the video.